Book Trailers

The newest way to promote your book is with video! These videos are called Book Trailers. They are similar to a movie trailer, in that they are designed to build interest in an upcoming or current novel and to encourage people to read the book that they are based on.


The main difference is that a movie trailer already has visual images to work with - clips from the film. With a book trailer, the maker has to convert the written words into visual images. The trick is to convey a sense of what the book is about without giving anything away. Your book trailer must include information that reveals your understanding of the characters, plot, setting and theme within your novel.

Most book trailers run from one to three minutes. They can be anything from the author reading a passage from the book, to an elaborate mini-movie.

How to Begin…
Storyboard your ideas out. Since you only have a couple of minutes to work with, think carefully about the length of time each image or section of video or animation uses.


The first thing you want to consider is how to convey the idea of your book, and get people excited about it - excited enough to want to read it!

Think about how you want your trailer to look. Perhaps a video compiled of still images. Or a mixture of stills and video. Some trailers use animation.

A musical background will add interest and emotion.

What method of changing from one scene to the next do you want to employ? Do you want to fade to black? Or use some kind of manipulation that gives the impression of a page turning, or a spiraled fade?

Think about good movie trailers, since most people are more familiar with those. What made you want to go see the movie? Did the intensity build as the trailer progressed? Did the music quicken, or create a particular feeling?

Prepare for a Book Trailer using Storyboards

A storyboard is a collection of sketches showing how to organize a story and a list of its contents.
Video & Digital Story Tools:

Download step-by-step directions to create a digital story/book trailer:
external image msword.png How to use Windows Movie Maker to Create a Book Trailer or Digital Story.doc

Your computer probably has the following software to create your very own digital stories and videos: